Twitter is a useful medium for listening, learning, and sharing. For those in the media and communications and design industries, it’s also a rapid and immersive education in meaningful, two-way micro messaging.

The friending races, theatrics, and contests to tempt those into following individuals can be fun, but short-sighted, when in fact the true technique for building relationships, regardless of volume, is the genuine act of earning and investing in them. It’s rooted in selflessness and rewarded with a rich stream of relevance and a network of valuable contacts that can also help you in the real world.

The Twitter culture evolves though the greater collective of those who invest in the caliber and meaningful dynamic of the micro exchanges. We experience is by what we share, learn, and discover, what and who we follow and spotlight, and how we give back to those who help us and others.

Here are the Top tips on Promoting Your Designs and Your Self on Twitter:

• Twitter asks what you are doing. Instead answer the question, What do you think we are better off knowing right now? Other questions to consider…What/who inspires you? What just happened? What am I missing? What did you learn today? What’s out on the Web worth sharing on Twitter?
• Curate and share helpful and applicable content on the stream and apply relevance and/or context. Offer perspective. You are unique and your ideas, opinions, and experience can help or offer value to those who are learning.The public should be included in almost everything you share.
  
• Earn a reputation and authority based on the niche you establish for yourself, reinforced by the tweets your post and share.